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Florida Watermelon Association Queen Program

The Florida Watermelon Queen Scholarship program was established in 1968 to assist the association in promotional efforts. The FWA Queen helps boost sales of Florida grown watermelon by engaging the public at numerous events, from grocery stores to schools to Nascar races. The Florida Watermelon Queen competes annually for the National Watermelon Queen title at the National Watermelon Association Annual Convention.

2023 Florida Watermelon Queen
Alyssa Armentrout

Alyssa Marie Armentrout was crowned the 2023 Florida Watermelon Queen on November 3, 2022 at the Vinoy Renaissance Resort & Golf Club in St. Petersburg, Florida. Queen Alyssa is the daughter of Johnathon and Amanda Armentrout of Sebring, Florida. 

Alyssa is a graduate of Southeastern University where she majored in Criminal Justice with a minor in Theology. Alyssa is the historian of the Alpha Phi Sigma Honor Society of Southeastern University and a former collegiate cheerleader.

Alyssa is an assistant cheerleader coach and enjoys exploring creative avenues such as crafting. She also enjoys golfing, going to the gym, finding a new favorite book, and learning new recipes to try out. 

As the 2023 Florida Watermelon Queen, Alyssa will travel throughout the United States serving as the spokesperson for the Florida watermelon industry. In February 2024, she will represent her home state of Florida and compete for the title of National Watermelon Queen in Scottsdale Arizona.

For more information relating an appearance of the 2023 Florida Watermelon Queen please send inquiries to Debra Harrison, Florida Watermelon Promotions Coordinator, at debra@flfwa.com.

2023 Past & Upcoming Queen Promotions


February 9 - 20: Florida State Fair - Tampa, Florida

February 18: Edison Festival of Light Parade - Fort Myers, Florida

March 8: Taste of Agriculture - Tallahassee, Florida

March 18: Raptor King of Tough 250 Infinity Race - Atlanta, Georgia - Driver:

Chad Chastain

April 6: Farm Tours - Lewiston & Lake Placid, Florida

April 8: Desoto County Watermelon Pageant - Arcadia, Florida

April 14: Nascar Craftsman Truck Race - Martinsville, Virginia - Nascar Driver:

Ross Chastain

April 20: Farm Tours - Immokalee, Florida 

April 21: Farm Tours - Arcadia, Florida

April 22: National Watermelon Promotion Board Queen Training - Orlando, Florida

April 27: Farm Tours - Wauchula, Florida

April 29: Collier County Ag Ventures Day - Naples, Florida

April 29: Andrew Run - Sebring, Florida

April 29: Detwillers Farm Market - Sarasota, Florida

May 2: Cares Dinner - Live Oak, Florida

May 4: Farm Tours - Punta Gorda, Florida

May 5: Detwillers Farm Market - Palmetto, Florida

May 6: Florida Children Museum Watermelon Day - Lakeland, Florida

May 10: Enza Zaden Field Day - Myakka City, Florida

May 11: Farm Tours - Arcadia & Wauchula, Florida

May 11: 104.5 Classic Country Radio Promotion - Arcadia, Florida

May 11: Sprouts' Farmers Market - Sarasota, Florida

May 13: Shriners Chirldren's 200 Infinity Race - Darlington, South Carolina - Nascar Driver:

Ross Chastain

May 13: USA Beach Running Championship 5k Run - Cocoa Beach, Florida - First Runner:

Reagan Hudson

May 15: Farm Tours - Williston, Florida 

May 15: Joyce Bullock Elementary School (JBES) - Williston, Florida 

May 18: Day in Kitchen w/ Chef Justin & Fresh from Florida - Tallahassee, Florida

May 19: Gilchrist Day Bell Elementary School - Bell, Florida

May 20: Farm Tours - Newberry, Trenton, & Bell , Florida

May 20: Newberry Watermelon Festival - Newberry, Florida

May 26-29: 16 Publix Grocery Stores - State of FloridaJune 1: Bayshore Elementary School - Fort Myers, Florida

June 3: Chiefland Watermelon Parade - Chiefland, Florida

June 3: Farm Tours - Chiefland, Florida

June 13: Chef Justin & Fresh from Florida - Florida Restaurant Lodging Association -

Sarasota, Florida

June 17: Winn Dixie - Fort Myers, Florida

June 21: Christ Academy Daycare - Sebring, Florida

June 24: 3 Longo's Grocery Stores - Toronto, CanadaJuly 4: Advent Health Watermelon 5k Run - Winter Park, Florida

Queen Gallery

Promotions Coordinator
Debra Harrison

For information regarding an appearance of the Florida Watermelon Association Queen, please contact our Florida Watermelon Promotions Coordinator, Debra Harrison.


Florida Watermelon Association

PO Box 2945

LaGrange, GA 30241


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